ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Through its eponymous brand, as well as its numerous contract design projects, Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. The Acronym agency continues to provide consulting and design services for selected brands and companies throughout the world.

ACRNM Agency Projects have included:

  • NikeLab ACG (Re-brand, Creative Direction, Collection Design)
  • Stone Island Shadow Project (Brand, Creative Direction, Collection Design)
  • Arcteryx Veilance (Brand, Creative Direction)
  • Herno Laminar ((Brand, Creative Direction, Collection Design)
  • Disaeran (Brand, Creative Direction, Collection Design)

ACRNM Clients and Partners have included:

  • W.L. Gore and Associates (DE) – Concept Garment R&D
  • Nike (USA) – Footwear, Collection
  • Stone Island (IT) – CI, Collection, Product
  • Tilak (CZ) – Outerwear
  • Arc'Teryx Mountain Equipment (CAN) – Day Packs, Collection
  • Massimo Osti (IT) – Apparel
  • Sabotage (DE) – Apparel
  • Burton Snowboards (USA) – Outerwear, Day Packs
  • iDiom (USA) – Outerwear, Day Packs
  • Analog (USA) – Outerwear
  • Recon | Subware (USA) – Apparel, Packs
  • The Brain Technologies Corporation (USA) – User Interface
  • Square Enix / Eidos (CDN) – Video Game Character Apparel
  • United Arrows (JP) – Collection
  • Herno (IT) – Collection

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